Exhibit 10.23

Pursuant to Item 601(b)(10)(iv) of Regulation S-K, certain identified information marked with [*****] has been excluded from the exhibit because it is both (i) not material and (ii) the type that the registrant treats as private or confidential.

China eCommerce Accelerator & Social Commerce Program:

Design, Development & Deployment

Statement of Work

02 December 2024

GELTEQ LTD

Version 1.1

Important Notice:

The enclosed material is proprietary to WPIC Marketing Limited. No part of this document may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission from WPIC Marketing Limited.

GELTEQ LTD (Gelteq or the Client) has engaged WPIC Marketing Limited (WPIC) to design, develop and deploy a China eCommerce and Social Commerce program.

In order to effectively execute the campaign scope, WPIC requests the following documentation in advance of commencement of the scope:

The following section outlines the specific scope of work, deliverables and details on resources allocated:

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WPIC will process the document collection, file the applications, process the transfer and opening details, verify the category details, and administer the deposits/bonds to acquire the Tmall Store access.

WPIC will liaise with Client at the kick-off of the project in order to define the workflows and personnel from the Client side who will act as legal representatives, execute certain documentation and provide Tmall’s bonds, deposits and fees.

The process of obtaining the Tmall store will follow these phases:

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WPIC will execute the creative process to provide an acceptable design for the Client Tmall store. Once the designs have been approved by the appoint authority on the Client project team, WPIC will advance the designs into development of the stores. The Design and Deployment scope will be executed in four distinct phases:

WPIC will work directly with Client to ensure the setup, onboarding, training, simulation training and deployment of the customer service program for the marketplace Stores. WPIC will provide the team members, the equipment, the space and the supervision, while Client will provide the product training, training material and documentation for this initiative.

The outline of the CSR program is:

The general training and setup of the CSR will require Client to make available the following activities and lead-times:

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WPIC will sustain and CSR program for Client’s Tmall store. Additionally, WPIC will manage the Stores.

CSR Sustainment

Per the CSR setup and training, the CSR agents will engage the leads and customers that enter the funnel. Over and above the objective of striving to convert customers into sales and deals, CSR will oversee activities that contribute to the operations and program of the Client Tmall store customer experience.

The general CSR responsibilities will be:

Tmall Store Management

WPIC will manage the Client’s Tmall store after go-live. Ongoing activities and responsibilities will make up this scope. The following outlines these activities:

WPIC will plan, design and execute an omni-channel marketing program. This campaign scope will be dynamic to the marketing activities within the ecosystem of Tmall. Specifically, the marketing activities will focus on the following key areas:

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Marketplace SEO

Marketplace PPC

Marketplace Promotional Activities

WPIC will plan, design and execute an omni-channel marketing program. This campaign scope will be dynamic to the marketing activities within the ecosystem of Tmall. Specifically, the marketing activities will focus on Douyin for the following key areas:

Management & Reporting

Social Media Management:

Content marketing

WPIC to execute in-market content which will focus on sharing key brand/product attributes and product promotions. Core objective is to connect the brand with local lifestyle, events, locations, and target audience interests.

Community Management

WPIC to manage social media interactions by actively replying to followers’ comments, managing positive and negative feedbacks and reviews. Additionally, follow relevant accounts and reshare relevant posts. Full training to be provided by the Client team so that WPIC are consistent in messaging to followers in line with overall customer communications

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Paid Social and Performance marketing

Creation and management of paid social campaigns to reach more consumers and increase conversion rates – including localizations and translations.

Paid Social and Performance marketing spend to be agreed by The Client and reviewed monthly. The Client reserves the right to amend or change the spend upon discussion and communication with WPIC.

Media & Influencer (KOL and KOC) Planning & Buying

WPIC will source, vet, qualify relevant media, channel, and influencer partners to promote the brand and product in the market which are deemed appropriate to amplify the voice, traffic, influence, and overall success of the program. WPIC will develop feasible media plan based on client marketing strategy and ad spend budget and handle the procurement, planning, measurement, and growth of the program.

Presenting and tracking of relevant data regarding The Client’s social media activities

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The rate structure is segmented into the different sections of the Scope of Work section (3.0), with a general summary at the end of the Rate Structure section. All rates outlined in this section are in USD, and subject to applicable taxes unless otherwise stated.

Price (USD)

Additional Fees & Expenses: Tmall deposits, Tmall commissions, Advertising Spend, Import taxes, duties & delivery, translations, and other general operation expenses. All additional costs must be pre-agreed with the Client.

Client will pay to WPIC an amount equal to [*****]% of the revenue earned on the platforms’ sales which are managed by WPIC. Such revenue sharing will be payable monthly simultaneously with delivery of the monthly reports, reconciled and agreed to by the Client, for the preceding month.

Deposit & Payment Schedule

Monthly Management fees shall be invoiced and paid in monthly increments, at the beginning of each 1-month period.

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Expenses

Expenses are not included in the above quotation. Should expenses be required, incurring such expenses shall be pre-approved by the client, in writing prior to being incurred.

WPIC may, at the request of the Client, or per this SOW, pre-pay expenses, such as advertising or other items related to business operations in China. Additionally, WPIC will be responsible to process client business dealings in China, such as advertising and so on. WPIC, will pass-through the costs and expenses to the Client, with the following process fees added:

WPIC’s project estimating process is based on making specific assumptions regarding the nature and duration of tasks, project logistics and responsibilities, involvement, and relationships:

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WPIC either (a) shall shut the eCommerce store(s) down (b) cease selling all Products on eCommerce store(s), (c) transfer all inventory of Product to Client (or Client’s designated agent), or turn over the eCommerce store(s) to Client or another party of Client’s choosing, and in either case, WPIC shall ensure that copies of all Work Product and Marketing Deliverables (as outlined in section 3) are delivered to Client in a reasonable and cooperative manner.

Upon termination, Client assumes full ownership and administration of ecommerce platform(s) and social platform(s). This contract may only be terminated upon the condition that the accounts receivable balance is paid in full and

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Any breach of this clause will be deemed a material breach of this Agreement, entitling the Client to seek appropriate remedies, including injunctive relief and compensation for damages.

WPIC shall not disclose, use, copy, or permit access to any Confidential Information for any purpose other than to perform its obligations under this Agreement, and only on a need-to-know basis, unless expressly authorised in writing by the Client. WPIC shall implement reasonable security measures to protect the confidentiality and integrity of all Confidential Information and shall notify the Client immediately if it becomes aware of any unauthorised use or disclosure of such information. This obligation of confidentiality shall survive the termination of this Agreement. Any breach of this confidentiality clause will be deemed a material breach of this Agreement, entitling the Client to seek

Acceptance

IN WITNESS WHEREOF, the parties have caused this Agreement to be executed and delivered as of the date first above written and represent that the persons whose signatures appear below are duly authorized to execute this Agreement.

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